And honestly, 1000 letters one time is a pittance if direct mail is going to be your deal source.Better as was mentioned earlier to use a smaller list and mail more frequently.Not trying to be a wet blanket here, but direct mail marketing is part art and part science.

This is really where running comps becomes as much of an art as it is a science.

Really depends on what kind of data is available for your area, what's online, etc, but for the most part it's not rocket science.

He and I started a science website but that doesn't pay, it's just fun (like how Brandon Turner likes to write about RE I like to write about science!).

An article in Science Daily about a solution to bedbugs that looks to be coming in the next year.

This is not rocket science,  so many make it more complicated then it really is .

I swiped a couple of ideas from your yellow postcards, but I'm just "copying" ideas - without knowing how/why the idea works, I'm nothing more than a hack or a copycat.I have a desire to understand the science and technology behind the marketing piece....but thanks for plugging your product again. :)

But it's like the guy on Mythbusters said once - it's called "science" if you write stuff down (i.e. measure data), and if you don't it's just called "screwing around". :-)

There are a lot of things in this business that a lot of people seem to believe are true, and it's good to sort fact from fiction.

He has a great quality product and has it down to a science from what I can tell.