Refinish the cabinets in the Kitchen and add Granite counter tops as well as add a new back splash.

That will cover new flooring throughout, new paint throughout, some electrical and plumbing repairs, new kitchen counter tops, fix or replace a few doors, and a lot of miscellaneous stuff (replace toilet(s), new door knobs, some sheetrock repair, etc, etc..

Some on the lower end are still getting formica counter tops, no recessed lighting, minimal work in general, etc.

Island countertop is not even connected to cabinet.

Removing the linoleum and subflooring and using a thin backer board under the tile will minimize any rise in the final tile floor.Your replacing the counter tops.

In my market most of the homes are very basic, laminate counter tops, carpet, tile, maybe even laminate floors in most homes.

Color selection on countertops is for me, always determined after paint, flooring, and cabinetry colors.

It's the sum of floors, cabinets, countertops, plumbing, sink, fixtures, backsplashes, appliances, lighting and paint.  

Also, Turnkey providers should be positioning your properties for success in the long run through upgrades in the renovation (ceramic tile, updated lighting fixtures, ceiling fans in the master bedroom and den, vinyl plank in high traffic areas instead of carpet, new counter tops, updates to the electrical service box, new supply lines at angle stop valves, etc) and replacing big ticket items that are old with new.

I've always worked in the commercial architectural and construction community, focused on interior finishes such as tile, countertops, and various building materials.