TOTALLY.ONe thing I liked about it was 2 to 3 times a year I was selling a SF bay Area business owner or tech or software start up owner and in the very early days of Silicon valley.. but I was selling them their trophy ranch to get away.. many times it took 12 to 24 months to find just the right one.. but this is pre internet so our contact was far more verbal.. and since I lived in Palo Alto and worked weekend as far north as Ukiah area Napa and Lake Cos..

If marketing during Christmas stop marketing the few days before and not the week after because that is New Years.Also only certain mail pieces are effective during Christmas. 

Post office will run it through their NCOA system Clean it up i.Sort by last name1.some people won’t have last namesa.remove trusts, corps, llcs, inc, etcb.Use “family of <last name>” Send list to yellow letters What I want to send Frequency Let them do their magic What do I send Small 1st class Postcard i.Needs a call to action1.Urgent Notice2.includes name3.phone number4.owners city5.multicolored – red, green6.back of postcarda.Attention, call to actionii.1st monthiii.include cost of list in budgetiv.will get 6% returned to us undeliverable1.people have moved2.haven’t updated post office3.only get back if 1st class stampa.1st class-treated with priortyb.2-3 days priorityc.will send back to you if bad address4.never use a pitney bowes machinev.we want to get mail back of bad addresses1.try to find owner, PI, skip trace2.find about any liens, taxes, etc for abandons3.a really good resource for prospectsvi.MQ doesn’t remove them from the list…you may want to1.on a tight budget remove them2.if not, you will get new list in 6 mosvii.Takes 5 business days to produce and mail Yellow letter i.Goes out 30 days after 1st pieceii.Looks to be handwritteniii.Red inkiv.Invitation envelopev.Use different phone number than 1st piece1.want consumer to believe 2 different people are marketing to them Larger postcard i.Property Address Noticeii.Phone number in red ink with arrowiii.Final Noticeiv.There is a better way to sell your homev.It is twice size of the small postcardvi.Uses a standard stamp1.won’t get sent back if undeliverable2.will take longer to get to owner3.bigger than a standard envelope Zip letter i.Message same as large postcardii.Has to be torn openiii.Looks like jury duty, govt noticeiv.Very official lookingv.Tear away that they can return on bottomvi.Gives the prospect 4 ways to contact you1.older people like it Professional letter i.Use logoii.Handwritten signature in blueiii.Similar messageiv.Big points in boldv.In a #10 envelope Greeting card i.Put a business card inside itii.Match the month your in1.Christmas, easter, mothers day, 4th july, thxgiving, etc2.all about nurturing

Merry Christmas to you as well  It's not impossible.