When will the phone ring?

[Chris Nowlin]

One thing I didn't think about until I mailed my first direct mail campaign was the time frame from which I should expect to receive calls. I ended up with two calls within the first week. I am curious what others have experienced and if any patters have developed through your longer running campaigns.

I'm not as curious about the number of calls received overall, but the time frame in which they were received. 

Do you guys experience the bulk of the calls withing the first week followed by a steady trickle down as weeks go on? 

Have you seen that calls before or after a certain point tend to be stronger leads?

Do you guys tweak any strategies to keep a steady amount of calls coming in based off of these results? (such as breaking a list in half and mailing twice a month)

More curious than anything. Would love to hear some of the things you guys have learned through the years!