Anyone know which brand is the most cost effective and how much it may cost for that size ?

For instance, with STRs, why won't an investor spend an hour on AirBNB for their area to identify listings that:1) rank the highest2) occupancy 95%+3) ADR $750+4) hosts have 2+ properties5) listings are branded with 20k+ Instagram followersetcThen, reach out to those top operators; as many don't have the time or gave up on cold outreach, yet they've done the hardest 90%, have skin in the game, and outcompeted thousands of listings nearby.

Perhaps PREIT would've been better served waiting for some tenant commitments before branding the mall the Fashion District.

The biggest reason for them buying in is the branding they get with the lead generation in particular.

You’d want to consult with a CPA to see which option aligns better with your tax strategy, especially given your other business expenses.PS: Fun fact—Bobcat is a brand name, but it’s often used to describe any compact excavator.

We have a new rental property, with 3 BR and an in-law.

In your experience, do higher-quality videos result in faster sales or better offers, or are they more about building long-term brand recognition?

The idea of Cash Value Life insurance is brand new to me, and was introduced by a financial advisor, but looks promising.Some background on me:I have a W-2 job and make about $80,000/year.  

If so what was your experience and which brands did you use?

It's a brand new lease up multifamily apartment building with 60 units.Loan estimate 8.1 M, LTV estimate 65%.