Any tips on targeted marketing, effective lead generation, or even some "outside-the-box" tactics?

Start small, network with other investors, and use tools like BiggerPockets calculators to analyze deals effectively.

I never had that come into effect on my single family home purchases since I never wanted to personally be on the hook for such a high mortgage, but I think it might come into play for an MFH. 

They're often high quality and cost-effective.

@Phillip Austin I self-manage my properties including some where I do rent by room as a primary strategy, and it is very effective if done well with good screening in place.The difference is starting with shorter leases for me. 

How will this effect their clients, like @Tyler Jahnke?

If some other dude wanted to run this business it sounds like they could just buy a mobile home on a similar plot of land for like $200,000 and throw up $40,000 worth of sheds and the like.

Not too shabby for land appreciation.That said, I’d keep an eye on the Elon Effect down southeast.

I do think its more effective because you get to see whats out there. 

@Otis Clayton To partner in real estate effectively, establish a clear structure like an LLC for liability protection or a Joint Venture for single projects.