It still can attract quality tenants while cash flowing monthly.

First impressions matter and presenting a property in its best light can attract potential buyers and increase its market value.

An audience that has been built over a long period of time and with a lot of faith and belief in the personality presenting is one that is most prepared to invest without question and most likely to be attracted to the high returns.  

I am in Ontario Canada, but looking to explore the Ohio market due to its proximity to Toronto and very attractive cap rates. 

This is unsightly and can attract pests. 

.  :-)We’re doing just fine and we’re attracting more Californians than we need. 

The barrier to entry is lower so they seem attractive, and to the person who knows what they are doing, they can be very profitable.

I run a facebook group on MTR"s with 3.5k people and many have had the same experience. it's not to say you can't find success on FF but the demographic of who you're trying to attract might not be on that platform. 

Neutral colors work well, and energy-efficient upgrades not only attract buyers but can also qualify for tax benefits.

For vacant units, consider virtual staging through VirtualStaging.ai or something like that to help prospective tenants visualize the space.Hope this helps expand your marketing toolkit.