Let's set the date in advance so people can block it off on their calendar? 

It is not paid out on a calendar deadline but on when certain goal posts on the building are met. 

It takes a little more calendar management but can be very worth it if it's allowed in your area.

Step one in optimizing your listing might be to set up a simple website with a landing page, event calendar and blog so you can become the hub of information for people traveling to that area. 

Thoughts on how to do this successfully to show calendar appropriately ? 

I have a 4 bedroom house and keep my calendar open a year ahead, and I've gotten bookings 8-9 months in advance.

They do some predictions to distinguish between actual occupancies vs host blocking calendar etc.

WEC has created work arounds - and because the facility is so spectacular - yet still affordable, they are booking all kinds of events throughout the year - concerts, dog shows, horse events in other disciplines, holiday open houses and markets, impressive calendar. 

Variety of topics with different experts.West DFW REI Group- https://www.westdfwreigroup.com/ Check their online calendar for meeting times.

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