If so, as @Brandon Weis mentioned, they come in all "shapes & sizes".You'll get more assistance if you post an example here and ask more specific questions about it:)

That’s why the successful wholesalers and flippers I know spend $10,000 and more MONTHLY on marketing.  2.

I am not too certain on which specific strategies I would like to learn more about.

This will clarify and reinforce what you are reading.

I would start with the marketplace section here on BP. 

For example how do you identify with confidence that your market attracts more professionals vs. families vs. bachelor/bachelorette parties, etc. and therefore how you'd know which amenities to offer?

I've done this so many times it is crazy, so speak with experience.Also in small towns trades can be tricky. 

My borrower is refinancing the loan to hold the property (BRRRR) and I'm wondering if the new lender will have any concerns with this policy. 

I've done a lot of projects with 40 Change Orders or more, I mean $5k, $10k, $40k COs!

Quote from @Ryan Bono: @Max Shaw Hey Max, I appreciate the insight there.