What about those who have unsupportive family members and friends and the weight of that crushes them?

I crushed Real Estate books for months prior to deciding that I was going to take this on.

If you want to be a serious investor you will have slim chance competing with someone that has investor carrot.Now you combine Investor Carrot with an obsessed no life,  crazy bushman like me.. and you will crush it sooner than later.I WAS getting a lead every other day.

The residence is a "product," in your understanding of the thing, and tossing these people out of the place they call home is "naturally" a good idea.Can you and @Austin Fruechting just maybe try for half a second to imagine that a man who was born in a stable, lived in a tiny village for most of his life learning a simple trade, wandered jobless all over the land with his followers living on the charity of others, and died penniless on a cross to be buried at the expense of a friend perhaps, just perhaps, did not particularly care about crushing it in multifamilies?

Business's are getting crushed by health care costs.

I’m also reading Crushing It by David Murray which is a good read so far. 

Indoor storage, paint ball parks and whatever the next arcade fade will be.As has been said, "The automobile is crushing the buggy and whip industry, what will we do?"

I know taxes are your biggest expense and theyve been crushing us.

When you land a fat one you’ll be crushing it.

@Andrey Y.For more full context, the example was from Crushing It in Apartments and Commercial Real Estate by Brian Murray and was used as an illustrative example in the Cash-On-Cash Returns section.