How are they dressed?

For example, in a theme park based on life 100 years ago, your old fashion candy store may demonstrate how candy was made long ago by hand, the employees may dress in the period, it may be next door to the ice cream store, in other words, it's not just a candy store but in makes up part of a bigger theme to provide an entertaining activity.All that said, RE activities effect other people, those you deal with, it's usually that largest financial transaction most people will ever be involved with.

I thought being in real estate was far fetched and only for rich people with fancy suits and cars.

Here's my business plan; Rip Equity.Unless you're going to try to be the next Home Vestors, all that other stuff just gets in the way of making money doing deals.BUT, if you just must have some fancy logo so you feel good, I also suggest fiverr.com.

You could probably command even higher rents (and increase the value of the complex, if you have more than 4 units) by doing true interior upgrades like upgraded appliances, fancy backsplashes, faux-finished countertops, etc.

Nothing fancy (tankless hot water heater, solar,...).

I'm not looking to refinish to anything fancy - it's currently an off-white and am wanting to convert to white. 

I don't need the payroll or any other fancy features of QB, I barely use the "financial management" features of Quicken, it's just a ledger.

You have the POTENTIAL to make more money on that building, but also the POTENTIAL to lose a lot based on "idiosyncratic risks - a fancy term for one-off things that might not affect the economy at large", i.e. an earthquake, a riot, a flood, a fire in that building specifically, mold, etc.

BRRRRRRRR: Everyone wants to do this even if they don't know the fancy name.... but it's hard and can be expensive.