It is properly called ordinary business income and is taxed at the same rate as your W2 income, PLUS 15% self-employment tax which is Social Security + Medicare.

So having a professional site with active social media is a key as it will indirectly attribute to the conversions and your brand credibility.  

Name one, who is credible and not a click-bait social media guy. 

@Courtney HamiltonRecommend exploring as many sources as possible to get referrals AND cross-reference them to get as much accurate information as possible.Check out NARPM.com, BP’s Property Manager Finder (BiggerPockets: The Real Estate Investing Social Network), etc.Also, encourage you to learn from the mistakes of others - by reading posts here on BiggerPockets about owners not having their expectations met by their current Property Management Company.

I'm looking for some advice on social media marketing.

There are social service orgs in MD that offer free legal advise to people in such matters if they can't afford to hire an attorney.

They said they will be marketing the property on all platforms (social media, zillow, their website, etc).

It is very dependent on your place, location, and target guest, but I have built my properties' social following to almost 50,000 followers, with 65% direct bookings from that.

Its actually Tenant management when you are dealing with socially disadvantaged and low income families almost always lead by single mothers. 

Put up signs, social media posts, and listings.