SEO (of course).SEO gives you an infinite ROI because the leads are (practically) free.Not only are the leads (practically) free, they are also the best possible quality leads any marketing venue can provide.Thirdly, you only start to spend effort on these leads AFTER you know they are motivated and want to sell (to YOU).

I agree with Rick for sure it is a relationship business, and conferences are the best venue.

What this means is that you combine, and compliment different venues of marketing (which no one seems to be doing, which is baffling to me).So you create a website/landing page where you provide amazing content that will have people love you, trust you and convert.With the direct mail marketing then all you do is try to send people to your website.

(hint, the answer depends on what area (city) it is in).Identify the ideal venue for the house.

He leases the current house to a wedding venue and the wedding venue wants to sell also.

Are there any venues besides local RE chapters to do an all call for those interested?

Definitely a working class, cash flowing city. https://www.commercialappeal.com/story/news/2020/08/13/liberty-park-new-remake-mid-south-fairgrounds-hotel-venue/3344028001/

I just looked at a wedding venue that's a barn on 50 acres.  

There's potential to also make it an event venue and there is 1-2 developable area on the property that has been "perced". 

Plans include office spaces, residences, retail shopping areas, restaurant spaces, and entertainment venues.