I wrote a business plan which focuses on building a brand--the generic mass marketing--cold calling approach that most gurus recommend does not fit in with the brand I am building, which is for a Rent to own business in Northeast Ohio.

For category 2 with the lesser but still "good" neighborhoods, we work with a local mail house to do large mail merges and use presorted postage which is much easier and cheaper, but more generic. 

I just send a general/generic letter for probate leads, same letter I would as an absentee owner or whatever.  

I get so annoyed when people try to bargain using generic excuses."

Asking wildly generic questions will get you nowhere.

Also, generic contracts (downloaded online for example) don't take into account WA laws and norms, which your attorney's contract did.

Hi all, since I was successful at renting out my own place in Big Bear I have been asked to act as management for at least  2 other properties, so now I'm thinking it's time to get a web site and really market my properties outside of VRBO/FlipKey/ AirBnBAs I'm trying to come up with a good name I'm stumped between really targeting just Big Bear for better SEO or not limiting myself and coming up with a more generic name so I can eventually expand outside of Big Bear.

Your question is too generic and we don't have enough information about your market to answer it, anyway.For a beginner, I think your best option would be to invest in a multi-family, preferably with 3-4 units.

We take over management of rentals all the time from owners who were using generic leases they got from someone online, and they're a mess filled with loopholes.

They will probably try, but I don't think they can do it without it feeling generic.