This is helpful in building confidence and clarity.

*****The goal in any mailer is to grab attention... and rest is tell a story... they talk about in direct marketing industry there are 3 elements to a great offer or aka KILLER offer.1) greed2) lust3) desireIf you can trigger all 3 you got a winning copy...And make sure to KILL all objection up front...example..Cash offer in 10 days = sounds too damn good to be true... so say "many people who at first believes that selling their home in getting cash in 10 days is unheard of, until I sit down and explain the process"Make sure to say "it's NOT for everyone" because really it isn't... use terms like "maybe you're not ready for an all cash offer now and that's ok too because...xxxxx "AND big one..When you write...Think of ...What you HAVEHow they can get it FASTWhy it's a bargainWhy they need to act NOWand give guarantee Guarantees I've used - "When you sit down with me and you do not have 100% clarity on what to do with you problem property, I will pay you $50 for your time.

Michael, you brought a lot of clarity as to things i should be looking for.

It definitely provided me with clarity on some things and helped to narrow my scope as I venture into this vast sea of REI.

thank you everyone for the response and feedback@Brian G.thanks for answering my questions it definitely gave me clarity and direction.

Trying to get answers on stuff like this with no clarity.

So undecided on which way to go and what to do.....I do believe the more mailings the better.It's late and I just read a lot of posts, and for some reason, feel more confused....praying for clarity.

Everything makes sense now.And for a lot of us we have this moment of clarity where we instantly see the goofs we made up to this point on other potential deals.

I need more clarity on this.

Just want to add here for clarity's sake....when you refresh your list, you are actually pulling a new one with the same geography, same criteria.