You can’t ask them to help their competitors for free. 

The area has gentrified a bit more and now resurfaced counter tops are not enough to compete anymore as their competitors are getting granite.

It demonstrated where our game is with respect to some of the RE competitors when it comes to rehabs.Did you see the RE on stilts above 163 or the one built into a hillside a few miles away from it (south west of it)? 

I am still irked because I literally chose them over the competitors because they were free. 

As Marc Davison, Chief Creative at 1000Watt put it, “In the absence of branding, all you’re left with is marketing the same things your competitors have.

The market determines your price -even if you feel your house is worth $500/nt you'll have to dip below your competitors renting at $300-$400 until you have countless reviews to support your desired $500/nt rate.

You will find that even though they are your competitors they will also help you and you JV on a lot of deals.

If I can recall correctly I have purchased one property from the website and one from its competitor Hubzu.

Networth is one of our competitors in the area

Unless you are on the cutting edge of something new and you are able to streamline and market your website to keywords that are up-and-coming, or there are no competitors (not likely) for the words you're optimizing, it's a waste.