AirDnA and other systems are computer algorithms that operate on limited information.

I've even heard about the value of one house changing by $50k the next day because of an algorithm change.

@Alexander Knowles the things are less important than the algorithms and pricing that’s where you make money in STR’s.

Mashvisor is another tool... relatively less expensive than airdna ..it works off similar algorithms and will at the very minimum give you a heat map of occupancy rates & even  rental numbers.. you will have to go to the town and click rental comps to see a picture of the existing rental properties and sort by distance or even number to get a fair idea of what others are getting in the vicinity .. add and top it off by searching calendars and occupancy on Vrbo and airbnb sites

They say they have an algorithm that can detect owner bookings and pull those out but I am skeptical of how well that could really work.The advantage is that they offer data for the whole year so you can see seasonality instead of having to completely guess how things will look in summer based on winter bookings, and they have multiple years of data so you can see what things look like in a normal year.In the end I think it's important to look at both AirDNA and calendars. 

I figured I would ask a bit more about what they have to offer, and she replied:"I pulled your property on our pricing algorithm and it looks like it would make an annual revenue of $26,157 with an average daily rate of $154, and an occupancy rate of 47%.

Hey @Steve Miklashevskiy, like any algorithm, outliers will skew results.

For entry level investors it can be tough to find properties that are listed before they get picked up by institutional investors with sophisticated tools and algorithms. 

The algorithms have a hard time taking into account renovations as you mentioned.

I’ve seen quite a few websites that haven’t invested in SEO, but are still ranking high for specific keywords and getting traffic because they’re consistently putting out high quality content.This is absolutely something you can do yourself - it just takes a while to really learn the basics of SEO, and then a little while longer to get up to date with best practices because almost every training resource will be out of date (Google updates their algorithm SO frequently).