Again, just a trend I have seen in Cincinnati.

What is going to happen to loss making startups and their high income employees living in trendy urban centers? 

Keep in mind a RE bubble that was always going to burst that has been sped up by COVID, but higher price points and a trendy area should give you a high chance of quality candidates.

In the Massachusetts context, telecommuters may see value in places like Salem/Beverly, Lowell, and even Worcester - places that offer less expensive housing but still have their own cultural centers.If the work-from-home trend is partial (e.g. only some days per week), some workers may be willing to tolerate a longer commute on the days that they do visit the office.

Seems like Moms4Housing trend is catching on in Oakland Californiahttps://www.mercurynews.com/20...

A hip and trendy area will rent or sell to a hip and trendy buyer, but based on what you said I get the feeling that your style might not be indicative of sale style.

That said these articles and talk about remote work are very trendy and sexy during these times.

Those buildings tend to be very trendy, too - the new / hot buildings from 10 years ago are now dated and not getting top of the market rents or sale prices.

I bought a great property in a really trendy area (The Fan) in Richmond, Va.

It is in a trendy neighborhood in Nashville that was at the time about 50% of the way through turning over from an old working class neighborhood to lot of 'tall skinnies' that attract young professionals.