If you haven't heard postage is going up this month. 1st class is going up 3 cents and postcards are going up 1 cent.http://about.usps.com/news/national-releases/2013/pr13_077.htmIf you plan on doing a lot of in house direct mail it is probably worth stocking up on forever stamps.Really we all should have done this last week to write it off as a 2013 expense but since that ship has sailed don't get screwed twice!

I target absentees with yellow letters and vacant land with postcards.

So the sub2 and catchup arears strategy works but there's fewer owners in tough binds to make the yellow letter campaign cost ($.50/postcard) worth it.

My website is all I run now, with some postcards thrown in if I get slow.

I'd rather send out postcards using EDDM from the post office.

I got a postcard in the mail advertising this and I said what the hell I am not doing much that night anyways so I thought I would check it out.

Such as where do you get your lists from, do you use yellow letters or postcards, etc...

Postcard or letter?

What I have found is taking a picture of the vacant property, creating a post card and then send it to that person.

You can also reduce cost by going with a post card instead of a yellow letter.