We never do a mass mail to a geographic area - it defeats the purpose of "direct marketing", which is to market directly to your intended prospect with laser focus.

I've been around folks that bable to themselves down a hall, bounce back and forth, dance a jig, have smiles and throw kisses, pick at themselves and can't stop fixing thier hair.

If you have access to a backhoe and a transit or laser it is very easy to do!

Somehow, they always have their hair and nails "did", the heat is set at 80 in the winter, and there are DVD's and fast food wrappers everywhere.

The corollary is: Lawsuits are not normally a good exit strategy.4)Real estate has hair.

I work in capital equipment sales for a laser systems manufacturer...yes I sell lasers, and no these lasers aren't nearly as cool as these sound :)I graduated Oregon State in Business and Entrepreneurship (Go Beavs!).

I do not like holding deals with "hair" on them meaning many things that can bite you down the road.

We usually look to get about 3% or a hair above.

Jason lots of fraud and criminals out there trying to make a quick buck.You could be sucked in and chosen "guilty by association" in the deal.We have a saying in the business.This deal has "too much hair on it" and you need to walk away.Many of these techniques with short sales squeaked by 3 or 4 years ago before bank guidelines were in place.Now with systems you cannot get away with anything if you wanted to.Before there were shades of grey that were closed out.I would see buyers write up a bill of sale and pay the seller 4,000 for JUNK for personal property.At the time certain things didn't have to be disclosed.Short sales made up only about 1 percent of loans when the market just started turning.So anyone looking at short sale techniques make sure they work TODAY and not from years ago.You will pay dearly for using old techniques that can get you in trouble that are not allowed today.You have to adapt and structure deals to stay in compliance with the ever changing laws.

As soon as you start tapping that promotional cash, they have a hair trigger on cutting your lines down.