I dislike Cozy because it is harder to navigate than Avail in my opinion.Use the search bar above and look for "property management software" and you'll find thousands of discussions and blogs.Asking people which software is the best is like asking which ice cream flavor is the best!

Asking "which is better" is sort of like asking which desert it better: ice cream or pie? 

But then again, appreciation on the properties we have purchased there would be icing on the cake.

. :)And then to add the icing on the cake.With SEO there is no money spent, list research, marketing KPI's I don't need to skip trace I don;t need to "prey and hope" they are motivated.I LITERALLY do nothing..

Mass market analysis is alright for a preliminary search to vet properties but scouring the market is arguably just as quick and effective once you get good at it.Knowing how to search on Zillow or Realtor is already going to discredit 90%+ of places, then a two second look at a listing will discredit another 90%+, meaning the cream of the crop will rise in a matter of minutes, regardless of how you're searching when you equip yourself with the right tools.Here's my beef with mass market: it's good but it misses things.  

(You didn’t get the ice cleared off the sidewalk, you didn’t notice the broken concrete, you forgot to mention the lead paint or the asbestos.) 90% of the time you’re sued (a number I just made up, so you know it’s good.) will be caused by an action or failure to act, not the property just sitting there. 

I call my rental houses "bullet proof cream puffs" which they are when I'm done with them. 

Mortgage principle pay down and appreciation are just the icing on the cake.There are some more complex strategies and calculations involved in determining when would be a good time to refinance out additional equity for more properties, sell and exchange for other properties eventually, etc.  

I was saying that if you found a great deal on a cash flowing property, the tenants end up paying your mortgage off. any appreciation is just icing on the cake.  

I believe you are wholesaling, so the present comps and rent matters the most.IMO the development should be considered a icing on the cake.