You should be optimizing after-tax income net of perceived risk; NOT minimizing taxes. 

Most of us will admit that it’s weird, but there is a difference between the two, partially real and partially perceived.

And Opendoor won't be creating a feel-good brand if the public eventually perceives that it is just a way to purchase your home below market.  

I would need your thoughts, weather to perceive the opportunity.

Never invest in any location where the population is stagnant or declining.Crime - People and companies will not move to locations perceived as dangerous.

I suppose the anonymity and entity structure inherently provide some perceived liability and asset protection, but the s-corps' purpose isn't specifically for that.  

All lots won't be the same, if they were listed to lot numbers you'll be ahead in seeing the difference perceived in the market as to location.

Real estate agents, bad comps, lack of understanding of market dynamics, and terrible advice can create high perceived value and low future value.

Understand that they care for you and don’t want to see you in what they perceive is a dangerous and risky situation.

Numbers don't lie, those with realtors get higher $, less issues, better buys, in court less, less title issues, by every metric self-representing is far more risk and only for perceived reward.