Happy to serve as a resource if you have any questions about the local market.

Large apartment complexes flooded the market with inventory and are offering crazy incentives and amenities that crush the small landlord which can make finding a tenant challenging and often for less than market rent. 

market.

Quote from @Michael Ewers: Hey y'all, Wondering what is the best marketing strategy for obtaining off market leads?

Hello, it is really time consuming for me to analyze each property by manually entering its data to calculate the return.

Market insights and understanding the rental rates in the neighborhood.

You may also be able to "make your market" if you can hit a critical mass.

Start with Reonomy or Costar to identify all the 100+ units in your target market (on and off market) and then see if you can get into direct contact with some owners.

For my money, I'd look there and let the market bring you up.

These properties include different foreclosures and those that sell below their market value.