Denver and its surrounds have particularly active markets and a lot of active individuals offering ancillary services so I'd suggest you research those available services you're looking at offering to help you get an idea for what is well covered, what is lacking and what your competitor's pricing looks like.

In many ways that is a ridiculous claim that I would guess a competitor started.

What I do gain is being able to place tenants much faster than my competitors who simply follow a mold. 

A competitor of ours does it on a platform with smart contract as well as crypto to invest.

You know who your competitors are, so I don't need to name them. 

The real competitor of ATM is bank branch, in terms of withdrawing cash.

Compare that to national competitors Vacasa or Evolve for example. 

20% is fair, but I'd always size up the market and see who manages the competitors near you.

Keep your prices just a hair lower than your competitors for the first month or two until you get some good reviews, then raise them to market rate.

I spent around 12K with his competitor over the course of 10 months and got nothing but frustration to show for it...