The specific niche that we cater to are adult males, 40-65 yrs old, that suffer from varying degrees of cognitive impairment.

The specific niche that we cater to are adult males, 40-65 yrs old, that suffer from varying degrees of cognitive impairment.

People in deep general depression and stress-related cognitive dysfunction, age-related dementia, paranoia, schizophrenia, all kinds of things.

Companies can find smart employees. we are talking well educated to have good cognitive capabilities at $25-35,000 a year.

People are taught that they have to go a certain way to acquire the lifestyle they want, including a house (such as using big banks, which many aspiring homeowners can't do), they don't think they can buy a house, they're stuck renting, instead of really looking at their options.I'm kind of on both sides, which is part of my own cognitive dissonance since I am an aspiring investor, but have had a couple of terrible experiences with landlords. 

For those who are struggling to follow the cognitive merits of this thread (and not the finger waving), I'll chime in ever-so-briefly.I'm in my 37th year of real estate and my 25year of notes. 

I'd think, most of what you are saying, as do most all wholesalers, is what is referred to as cognitive bias, your physiological justifications as a defense to unethical dealing.

I felt sorry for all the people who had been in the game for so long and had never heard of the super resource that is the BP network That's called self-cognition - - being aware of "me". 

Also "Getting Organized in The Google Era" is older (2011) but was invaluable in teaching me cognitive memory and how are brains are wired to recall, reject and process information.

The main cognitive dissonance contained in the book is where he refers to a "rat race", when in reality it is his message that creates the real rat race.