@Dominick Dahmen “Value add” is a catch phrase used to get buyers interested.  

It sounds like you've already been doing that your entire life so you probably have some pretty good catch phrases.

I recently set up my own Podio for lead management and was really impressed with the amount of flexibility available, while maintaining a surprising ease of use (these are generally direct trade-offs).Quick Tips (Sorry @Brandon Turner, had to borrow the catchphrase)#1 MAP YOUR BUSINESS PROCESS ON PAPER/WHITEBOARD FIRST!

Also the old "if it ain't broken dont fix it" quote is not a good catch phrase for a buy and hold investor.

Zero money down is a catch phrase to attract the naive and a recipe for disaster.If you have income, you can prove it with tax returns or other methods.

The property sounds like a great value for an owner occupant and not a steal for a traditional buy and hold investor.You might also list similar catch phrases on craigslist to spark interest.

You must always describe what you want to do and be sure they say "yes" or "no" to that rather than just some catch phrase.

I've seen a lot of people get caught up in the business card, catch phrase, business name, logo creation etc. etc. during the early phases.

As far as "shadow inventory" goes, I've been hearing that catch phrase for 5 years now.

So many catch phrases and so much spin in one call, it's hard to keep up.