What is the audience and goal of the marketing plan?

Please note the information provided below is a layman's definition designed to provide a basic understanding for the general audience.

Also for all the value they provide the number 1 thing they all exist to do is enrich the Guru and give him a captive audience to sell more stuff to. 

To wit, people might find this thread and exchange for years to come (I am cognizant of that future audience as I write this).

Please note the information provided below is a layman's definition designed to provide a basic understanding for the general audience.

The best amenities for Airbnb in terms of ROI often depend on your target audience and the location of your property.

The ONLY reason why it looks like SEO is competing for that minuscule amount is because SEO is the only strategy that GETS/TARGETS that minuscule amount (which is what you want).When you send out DMM cold calling and texting, you are targeting the entire population so you THINK you have a large audience, but no no NO!

I know its a captive audience. 

Their target audience are professionals with cash don't don't have the time or desire to become educated and are willing to pay/forgo some revenue for a experienced investment relations firm. 

Essentially, what a lot of these “gurus” do is appeal to an audience that doesn’t want to do the heavy, uncomfortable lifting.