It's also an area that is questionable as to acting to facilitate RE transactions without a license, last week we had a wholesaler in Florida facing the RE commission and possibly more federal issues all because he screwed up adverting a property he didn't own.

I might have had one or two tha thad jobs but despite advertizing "No Smokers," this was ignored and both claimed that they would smoke outside.

Eg instead of advertizing it for $1500, advertize it for $1600 and say rent includes snow removal and mowing. 

In 30 years I NEVER advertized my work, never had to, it was all word of mouth.

What happens if I see the property and realize that the repair costs are more than advertized and the deal doesn't make sense and I want out.

That said, I use a professional PM, so instead of advert date, I use our property management contract date for my in-service date, with the contract as proof should I ever face an audit. 

We saw an advert for decent priced homes by a developer for sale in the Poconos and decided to take a road-trip to inquire.

We've found that some yield no interest in our area, for example we're dropping Furnished Finder for our next advert round.Best wishes to you and again, we highly recommend Al Williamson's course--it got us to our destination faster, with more confidence and with a community of peers and it was, in our view, it was well-worth the cost. 

In many areas it is illegal to advertize that units are available when they are not. 

Where you advertize can influence who you get as a tenant, you can say it has easy access to highways and other things that suggest it is good for commuters (if that is who you want).