Create a message that relates the point of interest you'd like to convey most, ideally this would be the one item that sets your product or service apart from your competitor.

At some point, you need to walk from the deal, because you will have given up too much margin.The other thing I try to do, with home sellers (not agents, not MLS props) is say - "Look, there's a benefit to working with me,  I'm the real deal, I do what i say, and I can bring cash to the table - many of my competitors cannot deliver on that promise.  

What is the unit mix like, what's the occupancy, and how does the pricing compare to competitors?

I like the idea of 'clusters,' where one geographical area hosts multiple competitors relatively close because they draw in talent and buyers (think Silicon Valley or Tel Aviv, Israel -- for Tech)Minneapolis, like many cities in America is experiencing a Brewery Boom-- 8 have popped up in a 2 mile radius after the initial had great success. 

My broker said all I needed to do to get more options for a loan was to have swiped another one of my cards at least once in the past couple of months.

If they end up giving feedback and you don't act on it; they'll think that you didn't agree or didn't think it was important enough, and that would leave an underlying feeling of resentment.You should be able to see what your competitors offer and match/beat their product on your own without input from tenants that don't understand the business. 

We may be competitors in some respects, but I wanted to jump in and recognize you guys for the good stuff you are doing with your props and the way you are managing.  

Depending upon which OTA's you are using, you can do your own research among you local competitors and adjust your rates accordingly.    

Through persistence and dedication I could pin point the flaws in my competitors and ultimately control the marketing around here.

. - are you noticing less competitors on the buy side from other local rehabbers?