If it is worn or stained, yes, put in new carpet.On the other hand, we have had prospective residents tell us that we need to replace this stove or that carpet, and sometimes they are brand new. 

Ask them if they know of anyone who is looking for an opportunity.Building trust is done through building a brand, and becoming an authority on the subject matter.

This way you can control your brand. 

And there are sponsors that have survived multiple cycles with little to no money lost and sponsors that are brand-new (and everyone in between)So these all come with a wide range of projected returns, actual returns and experiences.

Otherwise you spend year 1 paying yourself back for the furniture (if you're lucky) and then hope to make a profit in year 2, only for your lease to possibly change terms, losing all of the time you put into building your brand.

Does this build his brand?

Lots of people focus on "SEO" to get new leads first... but really the only SEO anyone should focus on first is ranking well for your company name and brand searches (like "[your company] reviews").

These initiatives aim to strengthen the global presence of the 7-Eleven brand and unlock shareholder value.

What recommendations do you have about quality or brand? 

Or are they generating leads under they're brand name and sending them to your crm?