Lol, sounds an awful lot like a guy who's trying to prep his audience for a storm as he knows his goose is cooked with this video coming out.

If someone says that the book is intended for an audience that has never even considered investing before then maybe I can see value as a very cursory (although sometimes factually dicey) overview of why people should invest. 

Answer - by attracting appropriate audience.How does an asset attract appropriate audience - by possessing characteristics of desirability that people who have options want.

Webinars - how about including real life stories from audience in the webinars?

Admittedly it is very crass to say completely blanketed statements like the ones you referred to but hopefully our audience will learn to make informed opinions of their own and plug into the local market to satisfy their needs. 

Having grown up in NE Indiana I like to think that I can relate to the audience you would be reaching out to.

Brendan talks about how to test different content effectively to find the best way to reach your audience.

Hi @Hilary Catton,Thanks for taking the time to survey the BP audience comments and suggestions.I just have a question about the BP award badges that seemed to have changed a few months ago.

It was a great event, I hope I didn't bore the audience to death.  

I am targeting people willing to sell their houses below market value.This is an ENTIRELY different audience.My audience is willing to sell below market value, yours barely even wants to sell, let alone below market value.You CAN NOT target motivated sellers.