If the economy doesn’t turn around, I would imagine things will get worse with rising saturation in this market.  

Considering the saturation in Orlando, you will likely want to use every available option to catch bookings. 

At the same time, I want to take direct bookings from 41% to 50%.This is your friendly reminder not to rely on any single platform to run your short-term rental business.As the short-term rental space continues to get more saturated your ability to adapt and get your listing more exposure is was will keep you profitable.

Also it seems like our area is becoming saturated with STR.  

I just purchased a SFR there and the rental market saturation sits at 20%.

Seem saturated?

Should I focus on Investing here In central NY or Florida is saturated?

The short-term rental market is saturated here in Tampa.

However, given the investor-heavy saturation of Memphis’ residential options, my efforts have not amounted to any real results.

With the exception of places like South Florida which can be quite saturated, Florida is great for high return potentials because of its consistent population growth, beneficial tax laws, and strong markets.