@Brian Garrett I really like the analytics of Facebook and IG,  I'm definitely open to changing up my marketing strategies. 

Sure there are great tools available like the ones here on BP, but with any analytical tool:garbage in = garbage out.Most inputs are easy to figure out with some leg work on stabilized properties.

Others apply a little more common sense to the equation in addition to the analytics.  

But I am seeking some analytical thought on the risk reward spectrum for these categories.

My background is based around analytics and reporting, and have a passion for real estate.

I lack the funds and my credit isn't superb, but climbing back up. 

Sell it.Yes you can invest a ton of time and effort and get a superb return.

I previously worked in risk analytics at a large hard money lender and 3 of the most important things are:1) Experience.

People will start realizing  manufactured homes can be of superb quality and exceptional price. 

Watch Google analytics on your site to see bounce rate and sources of traffic, play around with sending clicks directly to a contact page or even to a page only accessible from that click source with more targeted info .