Google Ads is a pretty complicated platform that takes awhile to use, but once you understand the mechanics it can be an EXTREMELY beneficial tool because it's...- Capturing searchers with high-intent- Spend is flexible (unlike ILS networks)- Semi-easy to manage once you get the hang of itThere's a lot more I can share, but hope this is helpful!

As we all know, the standard way BP says to calculate cash flow actually leads investors away form long-term opportunity and leaves a lot of investors on the sidelines because they don't understand IRR and the multi layered dynamics of investing long-term.  

However, in my experience the good wholesalers understand comps and construction costs, are transparent, have good referrals, and can actually get you in the property. 

Understand the fees involved and calculate the total cost for an entire year of management so you can compare the different managers.

You don't need to know everything to get started; you need a foundation to build on, and the rest will come through experience and then refining your education.You can build a basic understanding of investing in 3-6 months.

I understand there is some regulation on this because it's consider as robocall.

For value add you need to buy deep, have reputable contractors, and understand different financing products + creative finance.  

These are the few details I needed to connect in my brain to understand the strategy better.

You don't need to know everything to get started; you need a foundation to build on, and the rest will come through experience and then refining your education.You can build a basic understanding of investing in 3-6 months.

Please note the information provided below is a layman's definition designed to provide a basic understanding for the general audience.