Otherwise you spend year 1 paying yourself back for the furniture (if you're lucky) and then hope to make a profit in year 2, only for your lease to possibly change terms, losing all of the time you put into building your brand.

Does this build his brand?

Lots of people focus on "SEO" to get new leads first... but really the only SEO anyone should focus on first is ranking well for your company name and brand searches (like "[your company] reviews").

These initiatives aim to strengthen the global presence of the 7-Eleven brand and unlock shareholder value.

What recommendations do you have about quality or brand? 

You can achieve this by regularly checking the Search Terms report, routinely searching for your brand on Google, and pulling the actual keywords that are converted in your CRM.

Or are they generating leads under they're brand name and sending them to your crm?

If you look into this option my electrician told me the specific panels and meters I needed and recommended I buy them on EBay where there is at least one electrical supply company that sells brand new electrical equipment at a significantly discounted rate.

I appreciate the info provided so far, but I have more questions and I don't expect freebies from pros like yourself.I'm looking to get together a semi-solid idea of how this all works before I drill down, in depth with my usual accountant in a couple weeks (if I still decide to drill down with my usual accountant after learning more info on what I'm trying to do - from you or someone else.)My usual guy can't get to me right away and I'm in a time crunch, if this deal is going to happen the way I want it to (bonus depreciation decreasing by another 20% on Jan 1st)I really just need to understand Bonus Depreciation, in detail, and as it applies to my situation.I'm brand new to all of this.

I am in the Houston area and while I'm not new to real estate in general, I am brand new to investing.