You can make great money doing it.The boom times I had many friends sitting subdivisions but the bottom fell out and just recently in the last year builders are building again now that foreclosures are drying up in many areas.The developers want to know how you are going to market and move their product above the competitors that are close by.

Do you know what happens when you do not have a website when your competitors do?

I've had multiple qualified applicants with my initial postings, and rented each property for about $100/month more than all my competitors.

You can use Google to see how your competitors list similar properties.

Make them more appealing than your competitors.

Google other competitors for mugshots, too.Use www.mysmartmove.com and have the prospect resident run a credit & crim rpt on themselves for your viewing.

Ultimately, you should state something that's better, faster, different, or cheaper than your competitors.

.-  My biggest fear when I help someone is that they're going to end up as my competitor (actually, wasting my time is my biggest fear, but the competitor thing is a distant #2). 

The only problem with NOT advertising "Flip this House" math when you are new and doing internet classified advertising (like CL, BackPage, ect) is the fact that all of your competitors are blowing up their numbers to "BullPuckey" math and they are getting the clicks, not you.I have advertised some fantastic and realistic deals only to lose business to a competitor who gave false "car salesmen" numbers and sold very bad investments.

, part of your due diligence will be to call all competitors and find out what their occupancy is.