New Vacation Rental - Marketing

[Kristen Pa]

We recently opened up our first vacation rental in Estes Park, Colorado. We have a property manager who markets thru VRBO. Typically, it is a strong market fro short-term rentals; however, it has been a slow start for us in getting bookings. The place is brand new and a former model home for the complex. It's right on the river, good locations, etc. I think the lack of bookings is mostly due to not having an reviews yet. I am looking for suggestions on what I can be doing to help market the place to maximize bookings for this summer. Would it be worthwhile to start a FB page for the place to gain some exposure?  Should I do some kind of giveaway - essentially have people like and share the FB page that I would create and later in the month do a drawing for a free 3 night stay? What is the fastest way to get business going?