We suggest not completely stopping your SEO if you hit #1 because it opens up the door for someone else in your market to outwork you and swipe your spot. 

Benefits & Features of MileIQLogs Miles Automatically:  Automatic drive captureAccurate & reliable trackingComprehensive mileage logMinimal battery use (this is very helpful) Classify Drives:  One-swipe drive classificationStandard & custom purposesAdditional drive details (vehicles, parking, tolls & notes)Bulk & automatic classification options Customize it to fit your needs:  Vehicles & odometer readingsEditable mileage rates & unitsWork hours & custom drive purposesEmail & notification preferencesReports:  Automatic & custom reportsIntegrations with Freshbooks & ConcurSupport for mileage reimbursement & mileage deductionDetailed drive history recordsAfter using MileIQ for a full year I was able to customize all of my favorite stops.For Example: When I went to do my taxes I typed in "Home & Work" and classified hundreds of drives with 1 click!

So the easiest answer of all the answers above is they aren't competitors.

@John CarlsonWe bought out a "mom & pop" competitor that had the same skillset breakdown you two have. 

Since I'm two miles away from them on the other side of the freeway, I don't know how willing she'd be to share info to a potential competitor.

Google AdWords works for some sites but not for others and moderation is key with any campaign you pay for that may feature your competitors.3.

If you give itemized quotes you simply give your competitor something to beat.

Checkot @Nathan Gesner and our websites for comparison to yours.Also, explore the following ideas:1) Blog2) Constant Contact monthly eNewsletter to push your blog content out3) Facebook Page & Group4) Data dump all the rental leases for last 12 months from MLS and analyze for top leasing agents NOT tied to a competitor.

name another industry that has 5k "competitors". how many car companies are there?

Don't be fooled when companies comment on forums where you are asking about their competitors especially the comments about Memphis being over-heated, over-bought or being a market that has been picked over.