Because most bookkeepers are self-employed or contractors there are hidden gems and then there are some real stinkers.

Came across a few new gems today:"You can't build a reputation on what you are going to do." - Henry Ford"Instead of wondering when your next vacation is, maybe you should set up a life you don't need to escape from." - Seth Godin"In times of rapid change, experience could be your worst enemy." - J.

But every now and then a gem comes through.

I also collect gems and diamond quality type clients from the inquiries for commercial real estate.I think the key is to not get upset by changes but discuss them and talk about are the changes working and better than what was there before?

once your send it out, there goes your money and you're now stuck to chance, "odds", and the best you could do in trend research on a list provider, etc...BUUUT, if I had a decent size budget, I'd spread it out between a healthy balance of PPC and tossing up my own website and throwing proper seo campaigns at it to rank for the necessary "motivated seller" terms that have decent search traffic...this way I have control over my budget and can see the short term (PPC) benefits along with the long term (SEO) benefits.the only caveat to this approach is you WILL NEED to really know your stuff for PPC and SEO...but if you obviously have a marketing budget you'll probably want to carve out some room to consult or hire someone who knows what to do and how to do so that you're not throwing money at the wind bc if you try to do it on your own, you might as well just send mailers lolsorry so long, but the cool thing about real estate is that there's always an alternative path to a solution...its just a matter of finding it and where there's a multitude of counsel, there's bound to be gem of an answer somewhere!

I like to put the real gems up there so if I ever get some lag time I can just get dive in on something worth the read.

@michael quarles Zowie Kapowie - sounds like a new wholesaler wades through all the insulting phone responses to get to the gems listed above.

If you research good school systems and tax rates of NJ you can find some hidden gems in NJ.

That's a gem of a bank if you can get that for a rental property.

Athens, AL (college town next to Huntsville) is a gem.