The investment in a solid laser printer pays for itself.

I think it's about creating awareness, laser focused targeting & messaging, and branding - all done CONSISTENTLY over time.

I usually hijack the office laser jet copier and printer when I can :)

After listening to Michael Quarles on podcast 81 I realized the "fruit bowl" for equity was pretty much all I should really be mailing to.I mailed out to equity and got fewer leads and most wanted retail BUT they were all laser focused on sellers I could actually do deals with that had equity vs. other lists who may have a few who have equity, and a few who might actually be motivated (with no equity, underwater, waited to the last minute to sell). 

So far only demo has been done which includes the installation of 3 lvl beams to completely open up the 1st floor layout.

He supplies the engineering, beam, and the letter. 

Personally, I'd think either make sure they are really sharp, or laser them off....

Laser-focused intensity.  

Demo, Ikea kitchen install, LVP install, painting, load bearing beam install, reworking a hallway.

:DI think you were having a three-way conversation:  you, her, and Jim Beam.