They have nice looking direct booking sites, but I'm more curious about their digital marketing training and crm software included with their package. 

I feel direct mail is another great method.

Find Brandon's videos on YouTube for the "four square" method of analyzing homes and practice.

Looking on AirBnB and VRBO, looks like there are some nice listings.

This is for a LTR in a nice area (A-/B+ area (pt Loma), but B unit due to MF).  

Hi Gerardo, nice to meet you.

You definitely want to use a thorough screening method like rentprep.com that gets their income, credit, background check, and call at least 3 references (make sure to verify them by address/job and then their name).  

If you want something that looks nice Article and Castlery have some great looking stuff without breaking the bank too bad ($2-3K range).

Quote from @Zachary Deal: Choose neutral safe tones and get nice materials but don't splurge too much on very fancy cabinets, counters, appliances that someone else may not value the same as you.This is so true.

It may sound nice to pay a 6% management fee but the extra fees can add up to be more than the other company that charges 10% with no additional fees.