This has been true about every technological change in the industry - those who fail or refuse to adapt lose while those who embrace new tech win.

How do you approach educating people on the realities of the business? 

@Christian Pichardo not a fan of Tom Cruz as he exaggerates everyting about his success to sucker people in:(Let's address several issues:1) Buying on recommendation of "Guru": what guarantees did they give you about performance?

My immediate area, 5200 people, has 3 outdoor self storage and 1 new climate controlled.

I’ll lose $ when it’s all said and done.

Often people overthink this.

They repeatedly expressed dismay and said that very few people ask for a refund. 

Some people will contact you directly about your property, but a lot of people post housing requests and you have to contact them.

As with most people starting out - having the 20%-30% equity to put in the deal is the challenge. 

So, many people in your area may not realize its negotiable and just assume its always handled a certain way.