Even if the one roommate wasn't partaking in the festivities, she has to know that it's going on and is therefore complicit.

@Kristin Feerst my full time job is in concert and festival organization, which essentially means logistics.

I was just there this weekend for their FibARK festival, highly recommended you check it out some time, a super fun weekend.Buena Vista, 35 minutes North of Salida is less expensive and they have an excellent trail network and river access like Salida. 

Aren't the cheese festivals popular up there?

It used to be look for where the investment money is going, look for where the jobs are but now with remote working becoming more widespread it has altered to reflect this shift and is more evenly balanced between the location of jobs and the location of talent - as in - the talent that a company wants to attract will live in a desirable location  - one that has culture, amenities, good restaurants, galleries, cafe's, festivals etc.

We did the garlic festival there and the Garlic Ice Cream was AMAZING). 

You will need 100% occupancy in the peak season,  you will need very high weekend occupancy during the shoulder season (March April May September October) which is when we hold a lot of weekend festivals and concerts. 

I am from Los Angeles and work in the entertainment industry so I attend the Toronto Film Festival.

Something that SEO can't do for you (easily).In the weekends... or during festivities, my SEO is DEAD!!

In order to be year round successful (my opinion) you’d need to appeal to the skiers in winter, festival junkies, peepers, HITS, the rest of the the year and yet be close enough to amenities where people can go out into a decent town.