Others apply a little more common sense to the equation in addition to the analytics.  

But I am seeking some analytical thought on the risk reward spectrum for these categories.

My background is based around analytics and reporting, and have a passion for real estate.

I previously worked in risk analytics at a large hard money lender and 3 of the most important things are:1) Experience.

Watch Google analytics on your site to see bounce rate and sources of traffic, play around with sending clicks directly to a contact page or even to a page only accessible from that click source with more targeted info .

I can install Google Analytics to measure how much traffic my website is generating, which allows me to then install a code for retargetting ads that will follow that site visitor.

It's back from September and a little 'technical' to get thru, but if you are interested in Zillow's Zestimate data and analytics background story, it's pretty interesting to listen to. 

I wish I kept better analytics of the portfolio but it feels like it didn't get shocked as much as the broad-based indicies during '08. 

My back ground is in church and non-profit work, but one year ago (March '17) I got into slingin' mortgages.I'm highly analytical and I'm addicted to spreadsheets.

We are extremely investment centered and analytical.