However, if you don’t carefully analyze your target demographic and get crystal clear about which words and phrases you wish to bid on, your expenses could explode and you’ll have nothing to show for it.

Beyond the obvious non-discriminatory words and phrases what else is prohibited?

You don't need to repeat or overdo the same phrases but use as many synonymous words as possible to describe what you offer.

Kid friendly, pet friendly are very good sales phrases.

i've read real estate investment material that encourages using the phrase "and/or assigns" in an offer and i've also read that you should never use this phrase because it means that the seller won't consider your offer. what is the general rule of thumb concerning using this phrase?

Here is a short list of real estate terms to get you going.http://www.find1home.com/glossary.phpThere are more that are specific to investment but these are the most commonly used phrases and terms in RE.

Does anyone have any advice of what to include in the letter or how to phrase it?

I'm not exactly sure of what that means but my tax guy used the phrase repeatedly.

If you sign up and pay their fee, you can actually get our name, address, phone number and personal loan information leading those to believe our house is available for a quick pick-up (for lack of a better phrase) I have contacted them several times but they seem to feel a need to continue reporting this false information without making an attempt to verify the accuracy.

I have read a lot of info on the internet about how to make a good postcard, would anyone like to reveal any key catch phrases to put in bold on a post card or mailer, or have any sites that I could visit with psychological phrases that convince people to call my 1-800 number?