Site preparation for search engines

[Kimberly McDowall]

Just some tips to make your site look interesting to the search engines.

1. Use the text in your web pages to describe specifically what you have to offer, especially if it is a certain geographical area or niche. You don't need to repeat or overdo the same phrases but use as many synonymous words as possible to describe what you offer. Don't overdo the text. Less is more.

2. Use keywords effectively when building your site. If you have someone else buiding your site, make sure they are doing this.

3. Use your meta tags or have your web designer or webmaster use the meta tags.

4. Define who your target audience is and write your text, name and/or tag your images as well as any files with specific words that will attract that audience.

5. Put yourself in the place of your target audience. If you were going to search for the information contained in your site, what words would you use to search for it? Use those words and terms in your site.

I hope this helps!