If you want to be generating leads from a website, SEO will help with credibility and long term visibility, and an attractive website will also help with building credibility and trust too.

The main thing is that a good appreciation won't give a good cash on cash in the short-term but it will be good in the long term.

I have a mix of long term rentals and short term rentals and I'm looking for something to help organize all of my expenses and more.

How long will Redfin last?

But my long term is rental mainly. 

Greg,What type of mentor are you looking for, in terms of where do you need the most help right now?

I’m Mark, a new real estate investor based in San Diego, leveraging my background in AI-driven lead generation to find off-market deals.I’m currently looking for small multifamily properties (duplexes, triplexes, or quads) to rehab and house hack, to build long-term cash flow while living in the property.Outside of real estate, I’m into fitness, golf, and exploring San Diego’s best outdoor spots.

You mentioned you are struggling financially - answer a few questions for yourself- How long can you reasonably afford the property given the current tenancy issues?  

At one point my Brokerage employed over 70 Agents and trust me, those stats track.So when a company starts advertising on my show, or an Agent starts working at my Brokerage I can usually if they'll make it long term or if they'll flame out.

For more context, my REI goals are almost exclusively for long-term wealth/retirement (in my 30s).