This is the rule where I worry someone could run a foul.  

Purchase price: $212,000 Cash invested: $46,000 Sale price: $325,000 Found a great 2013 SFR in an A class suburb that was mostly interior cosmetic.....IE smelled like cat urine or smells like money!!

May it is all the beer cans I see in the garbage can along with the cigarettes and weed I smell.

Other ways (off the top of my head):- Dedicated Revenue Manager on top of dynamic pricing software- 24/7 guest support- Vendor discounts (i.e. roof replacements, AC repairs, etc)As a new PM I think it is important to highlight where you add value instead of battling on price. 

Do you have insurance for your appliances, if the tenant says the washer stopped draining the water and now their clothes smell like mildew, do you know how to schedule service with warranty or call an appliance tech?

If property is in Newark you have a major uphill battle.

You can try to not-renew the current leases but prepare for a potentially uphill battle.

Well tenant complain of a smell in their room.

When they are gambling on a completed project, they want to know a battle tested captain is at or along side the wheel. 

There is some complaints about the smell but that is fairly typical for memory foam when they are first opened up.Others have said you really have to wait at least 72 hours for it to fully expand before using or putting anything on it.EDIT - This is a special buy and has 2 days and 14 hours before it expires. 7% have been claimed so far.