Credibility is a close second.See it this way... do you see Nike cold calling?

Nike had it figured out all along didn't they?!

I don;t see Nike do bandit signs do you?

@Ellie Hanson  how do you handle the kids that chain themselves to the tree's you need to cut down on your 50/100 lot to build a new house.. and to make matters even stranger the tree's many times are not natives  :)And whats up with the Zoo I missed that one are they mad at the new Elephant exhibit.And Oregon would not be here if it were not for the timber industry ... such short memories Techtronix  Intel  Nike are all companies that came in the 80's with Tech maybe a little earlier .. for the preceeding 150 years it was timber.  

If they want to sell it but not seller financed then get a loan.Like Nike says JUST DO IT!

It’s old nug hugger Levi’s with holes , worn out nikes and a beatup sweatshirt with bleach stains .

I live in Beaverton, work for Nike and starting out in RE.

Right Audience:If Nike wants to sell shoes, and their ads get displayed in-front of people without any legs... they won't sell any shoes.

in much the same manner as sports stars endorse NIke  and in the wine business  same thing..

But this new woke culture war hit some of the big name companies really hard and I had a huge lost on them: Meta, Disney, Target, Nike and NIO (this is not so much the woke culture but just the company did not perform as expected).