@John Horner  If you find a house that you think is a perfect deal and you want to buy it, do you go and tell all of your competitors the address?  

I own half a hedge fund, part of another, am the largest investor in my competitors company, all in addition to my own multiple portfolios.

I finally had a Telecom/ infrastructure company open up a hybrid role for me that used my Legal and Due-diligence experience while transitioning me into Project-based RE;  Two years later it wasn't quite working out and I transitioned to a competitor.

It is hard for competitors to disrupt because it is a very capital intensive business. 

I don't think Cozy has any serious competitors right now, when they do I think they might be more motivated to enhacements.

I felt as though they were confident in their service as he even gave me the contact information to one of his competitors.

We looked into competitors and Danny actually owns and operates his own flipping business.

If you are selling money (and as a lender that is your product) then you need to be like any other competitor in the marketplace and be able to compete for that business.

For consumer's home depot will beat competitors by 10% if you show them the competitors price

Say its a class C+ building but you see competitors that have upgraded their buildings to say a Class B through their renovation efforts and see what rents they are commanding for similar year built communities / size / and amenities.